(This is the Introduction of a three part series on the Performance Plus Planning System which focuses on the Four P’s – Plan, Platform, Process, People, to create synergistic accountable organizations.)

As a young manager, I engulfed every business book I could amass with a voracious appetite. I was determined to master my craft and ascertain knowledge at a rate outpacing

my years.  The gurus of the time fascinated my interest and fostered my ambition.  I envisaged the day when I would be able to mark major initiatives, beyond my localized teams, with the concepts of strategy, marketing, customer service, and organizational structures which enthralled me.  As my roles expanded and my responsibilities grew into executive management realms, I eventually realized my place at the table where guiding and driving decisions about the company were formulated.  As a Leader, it was now my duty to construct the essential decisions which would shape our future.

Consultants often brought with them abundant theories to be deployed for the improvement of our business issues. But over time, I came to rely more on my direct experience as a “business operator” to increase performance through specific and actionable plans followed up with impactful execution.  In developing overall strategies it became vital to set foundations, implement strategies and systems and then train management teams to become effective directors of these programs ensuring short term challenges were met while setting the building blocks for the long term vision.

Through the years, I developed my own methods of organizational architecture for building stronger, more robust, more results driven companies.  With each success these systems evolved into a comprehensive architectural planning program for the development of a synergistic business unit.  The result is a Planning Tool I have dubbed Performance Plus which strives to drive Next Level Accountability through the development of the “Four P’s” –Plan, Platform, Process, and People.

Integrated Organizational Architecture

PERFORMANCE PLUS – Performance Based Service Organization

 The Performance Plus Model strives to build a Performance Based Organization as the preeminent defense against competition.  Nothing else can realize long-term growth and profits in the way a steadfast relationship with customers can.  Inventions and technological advancements are quickly tracked by the competition.  Lower costs are a never-ending duel constantly being pursued in the marketplace.  Superior marketing efforts will not compensate for inferior products that are not supported at every turn.  Even new product development becomes yesterday’s news and fails alone to “attract” a customer following over the long term.

As a Leader you must mold your organization to deliver the highest quality products bundled with incomparable customer quality if you are to position your company for permanency and prosperity.  Performance based service can become the “make or break” component for any industry.  For the company that excels at fulfilling the requirements of its customers, customer satisfaction becomes an offensive weapon allowing the organization to define the industry standards and their place in it. The Leader that decides to sit back and wait for the game to be defined by the competition and then follow minimum expectations is assuming a dangerous and vulnerable position.

Ron Zemke, co-author of Service America, states “extensive research leads to the obvious conclusion that those organizations willing to commit to superior customer service, profit on the bottom line. Those unwilling or unable to meet that standard do not and will not thrive – and possibly may not even survive.” Therefore the question becomes not one of whether a Company should strive for service excellence but how to properly go about it.

Planning and prioritizing – setting strategic and tactical plans – understanding the characteristics and elements of performance based service – implementing strategy with employee support – timing and available resources – These and many more are the decisions that need to be carefully planned and implemented by Leaders. It is an ongoing tough challenge in which a company’s culture must be able to undergo necessary transformations.      

Many Leaders understand the powerful impact of performance based service to the overall quality effort of providing the customer with a Total Value Proposition.  Tomorrow’s successful organizations must tear down the distinction between product quality and service support. Strong Leaders will integrate these concepts into a homogeneous organization focused on the customer while meeting corporate objectives.

 

TODAY’S ORGANIZATIONAL CHALLENGE

 Leaders are facing a turning point in organizational development.  As industries emerges from the severe recessionary impact of the last few years pressure will be placed on organization to deliver higher volumes of sales at lower margins on the product.  It is necessary for the models that have existed for years to change if they are to survive.

 Over the last several years customer knowledge of the supplier process has improved, placing further pressures on the supplier for higher levels of performance while at the same time expecting the best pricing the market will bear.  Clients are becoming less attached to product standards and shifting towards decisions that provide perceived value at the moment of purchase.

Leaders must compete in a future environment of driving volume, reducing margins and providing excellent customer service.  The following organizational capabilities must become core competencies in developing the model of the service driven company of the future.

  •   Ability to power Growth and Profit.
  •   Creation of a plan clearly identifying to all employees where the company is going and how it will get there.
  •   Balance in the planning process to ensure short and long term goals are accounted for.
  •   Cause and effect methodology that will take the strategy past the “talk” and into action mode.
  •   Defined tactics and accountability to deliver real results.
  •   Structural alignment to provide a platform for success.
  •   Teamwork to create meaningful and lasting change.
  •   Improved process flow for better service and efficiency.
  •   People strength to gain a competitive advantage.
  •   An integrated Management Team with shared responsibility, working together to reach all organization goals in unison
  •   Reach the “next level” Accountability and gain a competitive advantage driving market share and customer loyalty

INTEGRATED ORGANIZATIONAL ARCHITECTURE

 Leaders must build a program which founds a synergistic connection integrating an organization’s Plan, Platform, Process, and People.  Programs focused on creating vision and accountability through significant cross-functional results will determine today’s competitive advantage.

 The lack of success in the implementation of performance based service architecture is often in moving forward without a plan for the introduction and integration of each step.  Leaders often get excited and rush forward in a ready, fire, aim manner.  The strategy must been seen as a complete effort.  If viewed as a set of individual tasks, gaps appear in the system through which customer’s needs, productivity and employee satisfaction fall.  If goals are disjointed in the organization, internal workings become confused and departments fail to understand the entire picture.  The focus must persist on the overall goals and refrain from the mentality of task specialization for efficiency.

 Many improvement programs have yielded disappointing results due to fragmentation or focus on achieving specific economic outcomes without a linkage to the organization’s overall strategy.  Breakthroughs in performance require major change in the measurement and management systems used by an organization.  Being more competitive and capability driven cannot be accomplished by merely monitoring measures of past performance.

 Leader’s ability to move employees towards working together in harmony ensures customer quality is delivered, shareholder return is maximized and employee satisfaction continually rises all at the same time.  The achievement of this balance propels organizations towards lasting performance and the ability to reach the “next level” of success.

Performance Plus System


It is Time for Leaders to unshackle the survival mode of the last few years and begin to aggressively embark on developing the Strategic Strategies that will propel their growth and profitability forward in the next economy.  When building an organization for competitive effectiveness a Leader must focus on Plan, Platform, Process, and People.  Each of these structural cornerstones must be properly planned, integrated and implemented if a company is to be successful in both the short and long run.  Today’s Leader must be capable of dealing with the immediate needs of his business’ survivability while constantly working towards the “big picture” strategies of tomorrow that will insure stable, replicable performance.  A Street Smart Leader knows when the Four P’s emanate to generate a holistic, result driven accountable business model, many other P’s spring forth such as Profitability, Prosperity, Popularity and Perseverance!

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